Design thinking is often incorporated in innovation workshops. However, Naureen Meraj says that the emphathy, reframing, and ideation stages of the process are often overlooked during training. Focusing on these three stages can help innovators get into the customer mindset, leading to innovation wins. Meraj is a training and digital transformation leader who has worked at NTT Data and Salesforce.com.
In this excerpt from the new book How Change Really Work, the authors caution that "take up" of change and new ideas among your colleagues is never automatic, but must be earned. Then they present five steps for earning it.
